Assessment Details



Assessment / Notes


22-26 July

Introduction to Media 2.0 

Assessment 1 assigned (Seminar Presentation)


29 July – 2 Aug

From Prehistory to Early History of Media: Shifting from Orality to Literacy


5-9 Aug

The Telegraph: Electrical Communication Shrinks Time and Space


12-16 Aug

Communicating Through Air: Early Radio, Consumption, and the Emergence of Broadcasting


19-23 Aug

‘Understanding Media’: What is Media Theory? 


26-30 Aug

From the Idea of ‘Distributed Communication’: to the Internet  

Assessment 2 Due


2-6 Sept

Web 2.0: What is Convergence and Participatory Culture? 


9-13 Sept



16-20 Sept

Privacy in the Age of Social Media and Data Leaks 

Assessment 3 Due (Social Media-based Assignment)

23-27 Sept

Mid-Semester Break                                                                             


30 Sept – 4 Oct

Social Media, Social Movements and Political Revolution


7-11 Oct

Data Privacy or Data Motility?                                     


14-18 Oct

Media Futures, Media “Archaeology” and the Always New Assignment 4 Handed Out (Take-home Exam)

1)    Seminar-based assessment (20%)

You will be responsible for a seminar presentation one class between Weeks 2 and 12. You will be assigned your week during the first class.

There are two elements to this assessment, and each is worth 10%

First, you must do a presentation during the seminar. This entails summarizing key points from the readings, identifying key concepts and debates, and leading discussion. As such, every presentation must contain a series of questions. In short, you must demonstrate comprehension of the week’s readings and key topics and help facilitate a sustained seminar discussion of that material.

1)    Mobile phone-Tablet Assignment (20%)

Medium theory and critical analysis of a blog article ‘Mobile McLuhan’

Using a mobile touch screen device (MTSD) smart phone or tablet, students are required to provide a critical analysis of the blog article ‘Mobile McLuhan’ at

Your analysis should identify and critique at least two ideas by media theorist Marshall McLuhan (1911-1980) that are presented in the article. Use the device to find out more about these ideas and discuss how you did this. Follow the tasks below as a guide.

How did you use a mobile touch screen device (MTSD) to complete this assessment? Try to identify specific characteristics of the MTSD that are conducive to learning. Complete the following tasks:

  1. Write down the type of device/s you used – smart phone or tablet and how it was used. For example, did you use it to:
  • read the article
  • search the Internet for more information
  • exchange SMS messages with someone about the blog or assessment
  • use email in any way
  • call someone to discuss
  • write the assessment – if so, using which app?
  • use another ‘productivity’ app – such as a calendar, a ‘to do’ app, a voice to text app etc.
  • post to Facebook, Twitter or any other social media (including the blog)?
  1. If you used a computer, laptop or even pen and paper to complete any tasks, write the reasons why and identify which tasks you completed this way.
  1. Consider and comment on how well the title, article and image communicate when viewed with an MTSD.
  1. One of McLuhan’s concepts is on hot and cool media. We engage passively with hot media because it is ‘high definition’, not relating to screen pixels – rather, it is saturated with information and requires little interpretation to make sense. Cool media requires active engagement and a high level of interpretation for us to make meaning of it. Comment on the ‘temperature’ you would assign to the title, article and image when viewed with an MTSD and the reason why.
  1. Comment on the author’s purpose of writing this post, the intended audience and any responses by the audience.


2)    Social Media-based Assignment B (30%)

Instead of just writing a traditional term paper, you are required to apply the same level of analysis to a given social media by utilizing the platform itself. So, for example, an assignment on Twitter will be done by using twitter itself. However, it would take a tremendous number of 140-character tweets to make up an equivalent to a term paper. So you would be expected to use twitter as a means to highlight your assignment, using hashtags appropriately, links to relevant articles, and to an assignment-specific blog which would feature relevant posts written by you.

Given that a term paper would typically be eight to ten pages, there needs to be a comparable amount of work done. As such, your blog posts should approximate 2,000 words.

If, however, you use Facebook or tumblr, you can meet your word requirement through posts on that platform.

Students will develop an overview and analysis of an online social media app or platform.

This should cover the history, adoption and growth of that social media. One example might entail the geographic and demographic aspects of its adoption.

As well, students should explicate forms of interaction on the site, novel features, and points of differentiation from other kinds of social media?

The purpose of this assignment is to give the class exposure to a wide range of online social media networks, therefore the project should be treated as a briefing to colleagues; screenshots, references and sources are required. This assessment also entails a literature review. As such, you must reference at least five different sources which must be properly cited.

Examples of social media include but are not limited to

  • Facebook
  • Twitter
  • Tumblr
  • Pinterest
  • Google +

A basic part of this assessment is in utilizing the social media platform or app in question. Thus, for example, if it is on Tumblr, you should present your assessment in Tumblr.

Your assessment must integrate all of the following: hyperlinks to at least three academic references; multiple links to other related sources; link to social media in question and their utilization where appropriate. Please note that you must include at least five source appropriate to academic work.

If you need a good resource for starting, please visit the following sites which offer good overviews and ongoing news and information about social media:

NB. Each student must link their assignment to the unit blog. You cannot replicate work you have done for your seminar presentation or regurgitate related unit material.

4) Final Exam (30%)

The exam will cover unit content from the entire 12 week course.


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